What does a digital marketing consultant do?
A consultant diagnoses, plans and advises. The job is to look across every channel at once, find where money and effort are being wasted, and decide what the business should do next.
We can implement the plan for you or hand it to your own team, and it is written so whoever carries it out knows exactly what to do.
What is included in a marketing audit?
The audit is the foundation of every engagement. It examines:
- Website performance, speed and the paths visitors take to become enquiries
- SEO health, rankings and content gaps
- Paid media efficiency, including search terms, wasted spend and bidding
- Social media presence, content and paid social results
- Email marketing and customer retention
- Analytics and conversion tracking accuracy
- Competitors' positioning, messaging and channel strategy
The output is a prioritized roadmap, ranked by likely impact and the effort each change takes, so you know what to do first.
How do you build a marketing plan?
We turn business objectives into marketing targets, then work backwards: which channels can reach the customers needed, what each will cost, and what has to be true for the numbers to work. Customer personas come from research and interviews rather than guesswork, and the customer journey is mapped from first search to repeat purchase.
The finished plan sets out timelines, budgets, owners and KPIs for every channel, and is built to be adjusted as results arrive. See building a twelve-month marketing plan you will actually follow.
Can you fix our analytics and conversion tracking?
Yes, and it is often the first thing we fix, because every other decision depends on it. We set up or repair Google Analytics 4 and Google Tag Manager, define the conversions that matter, connect them to Google Ads, Microsoft Advertising and Meta, add call tracking where phone enquiries matter, and build dashboards that connect marketing activity to revenue.
With browsers restricting third-party cookies and privacy rules tightening, measurement increasingly relies on first-party data and modelled conversions. We set up tracking that holds up under those conditions, rather than numbers that look precise and are not.
How do you improve conversion rates?
By finding where visitors drop off and why. We analyze funnels, heatmaps and session recordings to locate friction on landing pages, product pages, forms and checkouts, then design A/B tests to remove it. Getting more value from the traffic you already have also lowers the cost of every lead you buy.
We also review the marketing technology behind the funnel (CRM, marketing automation, analytics and content management) and recommend the tools that fit your team and budget.