Website Design Concept
Fairmont Hot Springs Resort
Built around the mineral pools, this four-season concept sorts golfers, skiers, families and RV travellers from the first scroll.
This is a design concept: a website we designed as a proposal for Fairmont Hot Springs Resort. It was not commissioned, and West Coast Media Solutions is not affiliated with Fairmont Hot Springs Resort.
At a Glance
Fairmont Hot Springs Resort sits in BC's Columbia Valley, with mineral pools, two championship golf courses, family ski runs, lodging from resort rooms to villas, and an RV resort and campground. The concept fits all of that on one page: it opens on a single line, Warm water, high country, and a booking bar, gives the springs a data-led section of their own, then moves through places to stay, seasonal offers, dining, the resort's history and a contact form.
- Project
- Design concept
- Sector
- Hospitality: four-season mountain resort
- Scope
- One-page concept with eight sections
- Highlights
- Booking bar, pool temperature guide, six ways to stay
- Concept
- View the concept
The Brief
Few resorts have to speak to a golfer, a skier, a soaking family and an RV traveller on the same page. Our job was to give each of them a clear way in, with the hot springs as the thread that ties every visit together.
- Make the mineral pools the headline, backed by facts guests can use: temperatures, daily flow and what is in the water.
- Sort four very different trips (soaking, golf, skiing and RV stays) into clear paths from one overview.
- Present all six ways to stay, from resort rooms and mountainside villas to RV sites and a campground.
- Put dates, party size and the reservations number within reach on the very first screen.
What We Designed
The opening screen sets Warm water, high country in white Fraunces type, with an arrive, depart and guests bar directly below. A strip of four figures follows (daily flow, hot pool temperature, championship courses, a century of soaking), then a seasonal overview where every card starts with a verb: Soak, Play, Glide, Park. Next, a section reads the water almost like a spec sheet, listing the hot, soaking and cool pools by temperature alongside the minerals in the water.
Hanken Grotesk keeps the supporting copy plain and practical. The palette suits a mountain valley: a warm oat background, deep spruce text and burnt orange buttons that stand out without shouting. Below the pools, the page sets out six ways to stay, four offers including a ski season pass, three places to eat and a short history timeline, so a returning family and a first-time golfer can each find their footing quickly.
Pool temperature guide
The hot, soaking and cool pools listed with their temperatures and uses, from a long therapeutic soak to laps and family swims.
Four ways in
Soak, Play, Glide and Park cards divide the resort into the springs, golf, family skiing and the RV resort.
Six ways to stay
Resort rooms, Juniper Lodge, cabins and cottages, mountainside villas, the RV resort and Spruce Grove Campground in one section.
Seasonal offers
Golf, bed and breakfast and regional rate packages, plus a ski season pass that includes the pools all winter.
How We Achieved It
We limited the navigation to the choices that shape a trip (the springs, stay, golf and ski, offers, dining and visit), with the reservations line and Book Now beside them. The availability bar asks only for arrival, departure and party size. Each seasonal card links on to more detail, so someone planning a ski week is not wading through tee times to find the season pass.
The page closes with Come soak with us and a contact form for name, email, phone, subject and message. The form includes spam protection. The footer restates the structure in three columns (the resort, places to stay, and planning links such as pool rates and packages), giving guests and search engines the same clear outline of the resort.
Keep Exploring
More Case Studies
Want a Website Like This?
Let's talk about what your business needs, or start with a custom five-page website for $49 US a month.